How I’m Different from Other Agents

My Unmatched Marketing Plan

I offer my sellers an unequaled marketing program for their homes. I have found that this is the best way to get the best price for your home. I employ a dedicated Marketing Specialist to constantly advertise your home and research additional ways to make buyers aware of what your listing has to offer. Also, when you list with me you benefit from Guarantee Real Estate’s significant marketing budget, so you are getting both my marketing resources and those of the top agency in this area. As a result, your home is marketed very extensively using both online and traditional means.

Below are just a few of the ways I market my listings.

Online Marketing:Traditional Marketing:
  • For Sale Sign
  • Open Houses
  • Reedley Exponent Ads
  • Fresno Bee Ads
  • Guarantee Corporate Ads (placed weekly in local city newspapers: Reedley Exponent, Dinuba Sentinel, Selma Enterprise, Kingsburg Recorder, Sanger Herald)
  • Showcase and Previews Magazine Ads
  • Homes and Land of Fresno Ads
  • Guarantee Corporate Television Advertising
As you can see, I spare no expense in marketing my home listings. You will find that few, if any, other realtors invest this much energy in marketing their listings, and none to this extent.

When you list with me, you can be confident that your home is receiving the most advanced promotion possible.


My Unique Sales Philosophy

Representing you is my number one priority. While many agents will claim to have your best interests at heart, in practice it often isn’t the case.

For example, many agents attempt to sell their listings only to their own buyers. This is what is happening when a home is sold even before going on the market. While at first glance this may seem positive, it is really not in the best interest of either the buying or selling client:
  • For the buyers, it means that their realtor isn’t showing them all of the homes that are out there and may meet their needs – instead, they are being shown only their agent’s listings.
  • For the sellers, it means that there is no way to be sure there wasn't another buyer out there who would have paid more for the home, because their agent has sold it before other buyers could see the home and make offers!
I find this practice to be unethical. It is my job as your realtor to represent you and your interests, and to put your interests above those of the clients on the other side of the transaction, and even above my own. My goal is to meet your needs, period.

When you choose me as your realtor, you can be confident that you have chosen the best representative of your interests.


My Negotiation Skills

I have extensive experience negotiating real estate transactions. As the market pendulum shifts, and the power in real estate transactions shifts with it, it is important for you to have an experienced negotiator on your side. For several years, the power in real estate transactions has been in the hands of the sellers, and buyers needed a tough negotiator to keep the home price reasonable. Now that the market is swinging the other way, and lower demand has put the power back in the buyers’ hands, sellers are beginning to need better agent representation to keep buyer fix-it demands in check.

I have years of experience dealing with these complex negotiations, and unlike many agents who would agree to any offer for the sake of expediency, I am willing to hold out for what you deserve.
  • If you are listing your home with me, I make sure that the offer that you accept is not peppered with unreasonable demands.
  • If you are buying with me, I ensure that you are paying what the home is really worth.
When you choose me as your realtor, you can be confident that I will negotiate the best possible deal for you.


My Hassle-Free Focus

My ultimate goal is to make your experience stress and hassle-free. Buying or selling a home is a big undertaking. With many parties involved, different interests at heart, and the inevitable problems and conflicts that arise, you need a knowledgeable real estate agent who can smooth the way to an easy transaction. This is my primary focus as your agent. My 30 years as a self-employed businessman mean that I'm used to untying the knots in business transactions and getting results. My goal is to resolve any problems before they get to you so that you don't have to worry about them.

When you choose me as your realtor, you can be confident that I will make your home's sale or purchase as stress-free and straightforward for you as possible.

Contact me today. I am looking forward to working with you!

Your source for professional, stress-free real estate services.


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